The Falsies Push-Up Drama Washable Mascara. Cup-shaped bristles lift lashes while creamy, plumping formula gives instant volume and holds lashes in place. Dare to get the push-up effect! This creamy, plumping formula delivers instant volume and holds the curl in place while the Push Up Cup Brush scoops and lifts from root to tip. Lashes look lengthened for a dramatic eye look. Ophthalmologist tested. Suitable for contact lens wearers.